Your Say

9/05/2007

British loaf as we know is saved

British pre-packed loaves will continue to be available on shop shelves in their traditional sizes thanks to the efforts of Conservative MEPs.

Concerns that the size of the traditional British loaf would be affected were voiced in relation to the Directive on Nominal Quantities for Pre-Packed Products.

The Conservatives’ amendment to the Directive, which means loaves can continue to be bought at the sizes people are used to, will be confirmed in the European Parliament today (Wednesday May 9th.)

Jonathan Evans said:"This is good news for all of us who love bread. It is also great timing as this week Warburtons are celebrating British Bread Week (7 – 13 May). British people are used to buying their pre-packed bread in traditional sizes and will be able to carry on doing so.

"The EU Nominal Quantities Directive is generally a liberalising proposal, which I very much support. Obligatory national sizes for products will be lifted giving greater flexibility to producers.

"This means bakers can now have the best of both worlds. They can continue to sell bread in the traditional sizes customers are used to, despite initial concerns that the proposed Directive might change that, but they also have the freedom to opt for other sizes if they wish to cater for particular groups of customers like single people who may prefer smaller loaves."

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